Celine

Jul 2024

The Celine Winter 2024 ad campaign serves as a masterclass in controlled, editorial minimalism, reinforcing the brand's position within the luxury fashion sector through a series of stark, high-contrast studio portraits. Under the creative direction and lens of Hedi Slimane, the project leans into a polished monochromatic palette that favors architectural silhouettes and fine-grained textile details over complex staging. By utilizing studio strobe lighting to maintain a crisp and even finish, the imagery emphasizes the interplay between the collection’s voluminous faux-fur outerwear, structured tweed tailoring, and the deliberate geometric sharpness of the house's signature accessories. Model Tess Breeden anchors these compositions, her aesthetic leaning into a mod-inspired, graphic beauty direction that underscores the collection’s vintage-adjacent modernism. The campaign effectively utilizes high-key lighting to isolate the subjects against seamless backdrops, allowing the focus to settle entirely on the tactile quality of felted wools, crocodile-embossed leathers, and the iconic metallic branding. This cinematic approach to the seasonal lookbook avoids the noise of traditional outdoor shoots, instead opting for a clinical, focused gaze that highlights the precision of Slimane’s vision. Each frame acts as a standalone commercial portrait, carefully curated to communicate the timeless yet contemporary allure of the Celine identity through intentional framing, refined styling, and a deep commitment to the house’s rigorous, high-fashion editorial vernacular.

Editorial, Vertical, Commercial

Studio strobe

Luxury Fashion Houses, Fashion