For the Celine Summer 2024 ad campaign, creative director Hedi Slimane strips away the noise to deliver a masterclass in modern luxury fashion. Exercising his signature editorial minimalism, Slimane—who also helmed the photography and direction—transports the viewer to the sun-drenched, coastal surroundings of Sorrento, Italy. The resulting imagery is a cohesive study in high-contrast monochromatic aesthetics, leaning heavily into natural light to accentuate the tactile qualities of the collection. Whether capturing a subject against rugged stone walls and agave plants or framing a quiet, cinematic moment by the sea, the campaign maintains a consistent, elevated rhythm. Model Lulu Tenney anchors the narrative, her neutral expression providing a blank canvas for the intricate details of the garments, from eyelet embroidery and fuzzy knits to the refined utility of Celine logo-emblazoned raffia bags. The visual language is punctuated by sharp, high-key lighting that carves out texture, effectively bridging the gap between raw, candid lifestyle photography and the polished demands of high-end editorial work. With meticulous hair styling by Esther Langham and nuanced makeup by Aaron de Mey, the project feels both timeless and distinctly grounded. This collection represents a clear evolution of the house codes, trading flashiness for an authentic, sophisticated restraint that perfectly captures the spirit of a summer getaway through a strictly monochrome lens.
