Celine

Jul 2024

For the Celine Skate Summer 2024 men's ad campaign, creative director and photographer Hedi Slimane synthesizes the raw, kinetic energy of skate culture with the polished sensibilities of high-end luxury fashion. The campaign leans into a cinematic, rock-and-roll aesthetic, utilizing a mix of high-contrast black and white editorial shots and soft-focus lifestyle imagery to define the season. Set against arid desert landscapes and palm-lined suburban streets, the collection emphasizes a tactile approach to menswear, highlighting layers of textured leather, distressed denim, and fuzzy knits worn against the bare torso. The styling, also overseen by Slimane, anchors the youthful, rebellious spirit of the brand, while hair stylist Esther Langham contributes to the effortless, shaggy-haired look that defines the campaign’s contemporary, street-inspired mood. Through a blend of natural light and moody studio strobe portraiture, the project channels a timeless yet modern masculinity. Whether captured mid-skate on sun-drenched pavement or standing stoically in a controlled studio environment, the models, including Idries West, embody a relaxed posture that feels both intimate and grand. By balancing the gritty, urban elements of the sport with elevated apparel details—such as metallic studs and silk accessories—this campaign reinforces the brand's position at the intersection of streetwear and luxury, delivering a cohesive vision that feels as much like an editorial narrative as a commercial presentation.

Lifestyle, Commercial, Vertical, Editorial

Natural light

Luxury Fashion Houses, Fashion