Celine

Feb 2026

Celine continues its foray into the rarefied world of prestige cosmetics with the launch of Le Rouge Celine, a project that expertly marries the brand’s storied Parisian heritage with a sharply modern aesthetic. Captured through the lens of photographer Milo Reid, the campaign serves as a masterclass in luxury product imagery, utilizing deliberate studio strobe lighting to elevate the tactile nature of its subjects. Under the vision of creative directors Charles Levai and Kevin Tekinel, the fragrance and beauty campaign eschews unnecessary ornamentation, leaning instead into a form of editorial minimalism that prioritizes structural elegance. The visual identity is defined by a rigorous commitment to symmetry, seen in the grid arrangements of the fragrance collection and the precise, razor-sharp focus on the iconic golden metal casing of the lipstick. Set designer Sati Leonne plays a critical role here, crafting neutral, gradient-backed environments that allow the saturated pigments and reflective surfaces of the collection to take center stage. Every frame functions as a high-end commercial packshot, reinforcing the brand's position at the intersection of fashion and beauty. By blending classic luxury motifs with clean, contemporary lines, the work succeeds in positioning the new offerings as essential artifacts within a broader, sophisticated lifestyle narrative that feels both timeless and distinctly relevant.

Commercial

Studio strobe

Fragrance, Beauty