Celine

Jun 2025

The Celine Homme Winter 2025 ad campaign is a masterclass in editorial minimalism, grounding the brand’s high-fashion sensibilities within the quiet dignity of European architectural heritage. Under the creative direction of Charles Levai and Kevin Tekinel, the campaign channels a deliberate sense of poise, captured through the sharp, technical lens of photographer Karim Sadli. By oscillating between stark, low-key chiaroscuro portraits and meticulously composed commercial product studies, the series establishes a visual rhythm that feels both timeless and aggressively modern. Models Fallou Tandine and Serkan Deniz embody the collection’s structured silhouettes, wearing leather bomber jackets and double-breasted coats that mirror the precision of the ornate, carved moldings found in the backdrop. With styling by Brian Molloy, the imagery leans into a cinematic narrative where the weight of material—fine-grain leather, polished silver hardware, and heavy wool—is highlighted by natural light and strategic studio strobe techniques. The inclusion of geometric parquet floors and checkered stone adds a tactile, rhythmic quality to the frame, reinforcing the brand's identity as a leader in the luxury fashion houses sector. By stripping away visual noise, the campaign allows the intricate detailing of the house’s accessories and garments to command the viewer’s full attention, resulting in a cohesive portfolio that reads as an exercise in disciplined, high-end aesthetics.

Commercial

Natural light

Luxury Fashion Houses, Fashion