The Été Celine collection campaign captures the essence of a sun-drenched coastal escape, blending the heritage of a storied luxury fashion house with a contemporary, raw vitality. Through a series of evocative editorial portraits and lifestyle vignettes, photographer Zoë Ghertner leans into a visual language of high-contrast minimalism and relaxed summer ease. The project serves as an immersive study of texture and shadow, alternating between the stark, low-key chiaroscuro of black-and-white studio portraits and the saturated, golden-hour clarity of a poolside setting. Creative directors Charles Levai and Kevin Tekinel orchestrate a narrative that feels both intimate and expansively cinematic, meticulously balancing the intricate details of open-knit crochet garments and heavy-linked jewelry against the geometric simplicity of architectural frames and beachside backdrops. With fashion styling by Brian Molloy, the imagery captures a distinct sense of place, utilizing natural light to underscore the tactile quality of the collection. The casting, overseen by Samuel Ellis Scheinman, features models who embody a effortless, sun-kissed aesthetic, while hair stylist Holli Smith and makeup artist Thomas De Kluyver ensure that the beauty direction remains raw and authentic to the coastal theme. By merging classical portraiture techniques with a modern, lifestyle-focused approach, this campaign succeeds in elevating the brand’s summer offering into a cohesive, atmospheric exploration of light, shadow, and timeless style.
