Celine

May 2025

The Été Celine 2025 campaign masterfully distills the essence of French luxury through a series of evocative portraits that feel both timeless and contemporary. Under the creative direction of Romain Wygas, the project channels an aura of quiet sophistication, leaning into a strictly monochromatic palette that highlights the house's signature minimalist elegance. Captured by photographer Karim Sadli, the campaign utilizes natural light to create intimate, tactile narratives that transform everyday garden settings and classical architectural backdrops into cinematic landscapes. Each frame is a study in texture, from the intricate weave of straw hats to the weathered surfaces of stone fountains, all presented with an editorial sensibility that prioritizes form and mood over noise. The styling by Brian Molloy, complemented by the lived-in hair styling by Duffy and polished makeup by Christelle Cocquet, captures models Diane Chiu and Ella Mccutcheon in candid moments that define modern high fashion. By integrating techniques such as analogue film aesthetics, the imagery achieves a grain and depth that elevates the commercial campaign into a cohesive artistic statement. Whether focusing on oversized sunglasses or structured leather handbags, the visual language remains consistent, favoring natural light and clean compositions that underscore the brand's enduring commitment to understated, luxury fashion aesthetics while inviting the viewer into a serene, sun-drenched, and aspirational world.

Editorial, Editorial, Vertical, Vertical, Lifestyle, Lifestyle

Natural light, Natural light

Luxury Fashion Houses, Luxury Fashion Houses, Fashion, Fashion