CBY
CBY Run Star Hike Hero
Brand
ProjectCBY Run Star Hike Hero
Date
May 2026
Description
CBY presents the Run Star Hike Hero, a product animation video focusing on the signature high-top platform sneaker. The project utilizes 3D render and CGI techniques to highlight the footwear’s serrated sole and iconic ankle patch against a minimal studio backdrop. The animation captures fluid material transitions, moving between canvas, leopard print, and red leather textures. Post-production and visual effects for the motion graphics were managed by 9iFX Studios.
Style
Horizontal, Commercial, Clean, Polished
Techniques
3D render / CGI, Motion Graphics
Industries
High Street Fashion
Color
Pure White
Jet Black
Beige
Background
Grey Seamless
Context
E-commerce / Product
Associated creatives
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