Logo
Three Cat Person brand cat food packaging boxes featuring illustrated duck, cow, and fish recipes on white backgrounds.
Close-up of a person holding an orange tabby cat by its cheeks with visible pink paw pads and the text Cat Person at the bottom.
White serif brand typography reading Cat Person centred on a solid black background.
A young man lying in bed holding paws with a black and white cat next to a green book, branded with Cat Person text.
Two white Cat Person pet food bags featuring duck and turkey illustrations against a solid black background.
Cat Person salmon and tuna recipe cat food packaging featuring watercolor illustrations of fish against a white background
Six white cat food cups arranged in two rows on a black background featuring watercolor animal illustrations.
Cat Person brand identity typography text on a light blue background
Three white cat food packaging cartons featuring illustrated animals including a rooster, fish, duck, and chicken.
Three Cat Person brand cat food packaging boxes featuring illustrated duck, cow, and fish recipes on white backgrounds.
Close-up of a person holding an orange tabby cat by its cheeks with visible pink paw pads and the text Cat Person at the bottom.
White serif brand typography reading Cat Person centred on a solid black background.

Cat Person Brand Identity 2020

About

In the crowded landscape of the CPG sector, Cat Person carves out a distinct niche by elevating pet care through a sophisticated yet playful brand identity. This comprehensive creative project masterfully balances the functional requirements of food and beverage packaging with an emotive, human-centric storytelling approach. Central to the brand’s visual language is the elegant use of negative space, which allows the whimsical, hand-painted watercolour illustrations by Paul Davis to take center stage against stark, high-contrast black backgrounds. Mythology has successfully anchored the identity in a clean, editorial minimalism, utilizing a classic serif typeface that bridges the gap between premium design and accessible, everyday utility. Beyond the product line, the brand’s soul is captured through lifestyle photography by David Robert Elliott. His use of natural light and soft, intimate compositions effectively channels the quiet, tactile connection between humans and their feline companions, grounding the commercial elements in authentic warmth. By seamlessly integrating these artistic flourishes—ranging from vector-based typographic layouts to expressive, organic art—the project creates a cohesive aesthetic that feels both modern and deeply personal. It is a masterclass in how purposeful design and thoughtful art direction can transform standard pet food into a lifestyle-focused experience that honors the genuine bond shared between a cat and its person.

Brand

Cat Person

Credits

Mythology
Graphic Design
Paul Davis
Illustration
David Robert Elliott
Photography

Industries

CPG / Packaged Food

Styles

HorizontalCommercialClean
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