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Cartesia

Brand Identity
Brand
Cartesia
ProjectBrand Identity
Date

Nov 2024

Description

Cartesia’s brand identity project, developed by ODA, establishes a visual language that merges retro engraving aesthetics with contemporary digital concepts. The system relies on a technical, grid-based approach to data visualization, featuring duotone color palettes and dot-matrix patterns to communicate the brand's focus on multimodal intelligence. The collateral spans print and digital applications, from business cards and informational booklets to web interface mockups. ODA’s design utilizes a mix of serif and monospace typography alongside structural geometric elements, balancing corporate minimalism with the distinct, textured qualities of screen print and vector-based graphic work.

Style

Horizontal, Graphic, Commercial

Techniques

Typography

Industries

Apps & Digital Platforms

Color
Pure White
Context

Advertising Campaign

Associated creatives

ODA
ODAGraphic Design
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