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BrandCartesia
ProjectBrand Identity
Process diagram for Cartesia brand identity showing three panels for source image, dithering, and duotone coloring.

Cartesia Brand Identity 2024

Associated creatives

ODA
ODAGraphic Design

Tags

graphic design process diagramgraphic design processdesign diagrambrand identitydithering diagramduotone coloring

Description

This graphic design process diagram for the Cartesia brand identity illustrates a three-step visual transformation across three square panels set against a black background. The first panel displays a source image depicting a mountain landscape with text captions underneath. The second panel demonstrates Floyd-Steinberg 1-bit dithering applied to the same landscape illustration. The final panel shows the application of duotone coloring using forest and bermuda color pairing. Monospace typography accompanies each stage to detail the parameters and methods used.

Style

Commercial, Square, Graphic

Techniques

Typography, Infographics

Industries

Apps & Digital Platforms

Color

Pure White (60%)
Sky Blue (40%)

Background

Solid Colour

Context

Brand Film / Corporate Video