Carhartt: History in the Making

Sep 2023

Carhartt explores the intersections of heritage and labor in 'History in the Making,' a brand film that leans into the brand's workwear legacy. The narrative bridges industrial manufacturing with rugged outdoor landscapes, using live-action techniques to contrast the precision of artisan craftsmanship with the endurance of heavy labor. Produced by Superprime Films and edited by Cabin Edit, the film employs a cinematic, desaturated color palette to emphasize a gritty, authentic atmosphere. The visual approach utilizes interior workshop lighting and high-contrast tonal shifts to bridge the gap between indoor manufacturing and expansive, outdoor environments.

Horizontal, Cinematic, Desaturated

Brand Film / Corporate Video