caralegal
Brand Identity
Mar 2025
The brand identity for Caralegal, an enterprise and B2B software firm, centers on a minimalist aesthetic that bridges technical digital tools with professional human collaboration. Developed by Sonder Studio and Victoria Englund, the visual system balances a warm, earthy color palette with clean, geometric motion graphics to establish a modern identity. The project incorporates a range of applications, from intricate vector logo construction to dynamic UI interface overlays. Throughout the campaign, art direction emphasizes natural lighting and soft gradients, creating a cohesive visual language that translates across corporate video, motion graphics, and print collateral.
Vertical, Commercial, Clean
Enterprise & B2B Software
Brand Film / Corporate Video
