Captain Morgan's 'Wrong Turn' campaign brings the spiced rum brand to the baseball diamond in this commercial spot. Directed by the team at 1stAveMachine, the project captures a series of product-focused shots set against the backdrop of a stadium pitcher's mound.
The execution relies on a blend of live-action technique and 3D render/CGI to integrate the product into the sports environment. Macro photography details the condensation on garnished tumblers and the branded glassware, while VFX/visual effects work bridges the gap between the product staging and the stadium atmosphere. Anomaly NY oversaw the creative development, with animation services provided by Can Can Club and post-production by Pimba! VFX.
