Captain Morgan
Thumbs
Brand
ProjectThumbs
Date
Nov 2024
Description
Captain Morgan explores digital habits in this commercial, 'Thumbs,' which leans into the ubiquity of smartphone interaction. The narrative centers on characters navigating social feeds using oversized, prosthetic thumbs, set against the backdrop of dimly lit, warm-toned domestic interiors. The spot features a blend of live-action footage and macro-photography, utilizing a minimalist aesthetic to highlight its central motif. Produced by Caviar LA in collaboration with agency Anomaly, the project relies on fluid camera movements to maintain a consistent visual rhythm throughout the commercial work.
Style
Horizontal, Commercial, Minimalist
Industries
Alcoholic Beverages
Color
Pure White
Navy
Background
Living Room
Context
TVC / TV Commercial
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