Caprinos Pizza: Franchise August 2023
Brand
Date
Feb 2025
Description
Caprinos Pizza presents their Franchise August 2023 campaign, a commercial video project developed by agency and creative lead AdSmart from Sky. The production leans into a clean commercial aesthetic, focusing on the inviting nature of a home-meal setting. Through a live-action technique, the film highlights the brand's menu items, including pizza, sides, salads, and drinks. Utilizing warm interior lighting to emphasize the textures of the tabletop environment, the creative direction centres on casual realism. The project serves as a clear showcase of the fast food brand's current range and presentation style.
Style
Horizontal, Commercial, Warm
Industries
Color
Crimson
Lemon
Pure White
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
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