Candy Crush Soda Saga
Treat Yourself to More Fun
ProjectTreat Yourself to More Fun
Date
Dec 2024
Description
Candy Crush Soda Saga introduces a vibrant commercial video, "Treat Yourself to More Fun," designed for the mobile gaming sector. The project leans into a cinematic aesthetic, blending live-action footage with whimsical animated candy bubbles and saturated liquid splashes. Produced by Partizan London, the spot captures playful vignettes of everyday scenarios, incorporating dynamic visual effects and vibrant gummy bear props to emphasize a sense of lighthearted escapism. The production utilizes a mix of live-action technique and digital VFX to transform mundane settings into an immersive gaming environment.
Style
Horizontal, Commercial, Cinematic, Saturated, Warm
Techniques
VFX / visual effects
Industries
Video Games
Color
Jet Black
Camel
Background
Carpark
Context
TVC / TV Commercial
Associated creatives
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