Candy Crush Soda Saga: Treat Yourself to More Fun
Date
Dec 2024
Description
Candy Crush Soda Saga explores the intersection of mobile gaming and everyday escapism in its campaign, Treat Yourself to More Fun. The project blends live-action footage with whimsical animation, incorporating vibrant VFX and saturated color palettes to create a high-energy visual experience. Produced by Partizan London, the commercial project utilizes cinematic framing to bridge the gap between real-world vignettes and game-inspired elements. The narrative centers on playful interaction with digital assets, leaning into a dynamic aesthetic that highlights the brand's mobile entertainment focus.
Style
Horizontal, Commercial, Cinematic, Saturated, Warm
Techniques
VFX / visual effects
Industries
Color
Jet Black
Camel
Background
Carpark
Context
TVC / TV Commercial
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.