Canadian Dental Association
Skateboarders
ProjectSkateboarders
Date
Jun 2026
Description
The Canadian Dental Association’s 'Skateboarders' campaign leans into a high-energy aesthetic, capturing the fast-paced motion of riders navigating a concrete skatepark. The project utilizes live-action technique to document authentic movement against a backdrop of graphic graffiti walls and metal rails. Produced by GREATERGOOD, this commercial video project for the Public Awareness sector prioritizes a clean visual language. The footage relies on natural light to highlight the dynamic sequences, with on-screen text elements integrated throughout the action-oriented edit.
Style
Horizontal, Commercial, Action, Clean
Techniques
Natural light
Industries
Public Awareness
Color
Medium Grey
Navy
Pure White
Background
Sports Venue
Context
TVC / TV Commercial
Associated creatives
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