Campari explores the origins of Espolōn Tequila in this cinematic brand film, "Hecho a Mano." The project documents the agricultural roots of the spirit, focusing on the tactile process of agave harvesting through an emphasis on traditional craftsmanship.
The film utilizes low-key lighting and a desaturated palette to build an atmospheric aesthetic. Through a series of intimate close-ups and deliberate camera work, the narrative grounds the brand in its raw environment, capturing the texture of the soil and the motion of the fields. Production was handled by WORK USA and Wabi Productions.
