Calzedonia

Oct 2024

Calzedonia presents a new fashion campaign featuring Kendall Jenner, captured in a series of studio portraits by photographer Yulia Gorbachenko. The imagery utilizes a high-contrast monochrome aesthetic and a minimalist, clean white backdrop to place the focus on the textures and patterns of the legwear collection. Working within an editorial framework, the project explores sculptural poses and sharp silhouettes, ranging from seated postures to dynamic, inverted compositions. The campaign highlights a variety of sheer patterned tights, bodysuits, and accessories, maintaining a focus on clean lines through the use of analogue-style film techniques and balanced studio lighting.

Editorial, Vertical, Monochrome, Clean

Analogue / film

White Seamless

Advertising Campaign