Calzedonia: Calzedonia: Kendall Jenner
Brand
Date
Oct 2024
Description
This fashion campaign for Calzedonia features model Kendall Jenner in a series of studio portraits that lean into a minimalist aesthetic. Photographed by Yulia Gorbachenko, the work utilizes a monochromatic color palette and high-contrast composition to emphasize the textures of the brand's hosiery and apparel. The imagery employs editorial techniques to highlight form and silhouette, frequently utilizing a seamless white studio backdrop. Across both vertical and horizontal formats, the execution maintains a clean, graphic style, capturing Jenner in a variety of sculptural poses that prioritize the visual details of the tights and bodysuits.
Style
Editorial, Vertical, Monochrome, Clean
Techniques
Analogue / film
Color
Jet Black
Background
White Seamless
Context
Advertising Campaign
Associated creatives
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