Califia Farms
Calilujah
Brand
ProjectCalilujah
Date
Jan 2025
Description
Califia Farms brings its latest beverage campaign to life in the upbeat commercial spot Calilujah. Produced by The Directors Bureau, the film channels a surreal dreamscape through whimsical choreography and a saturated, warm color palette. The project utilizes live-action technique to showcase a stylized, musical performance set against a vibrant gradient backdrop. Featuring elaborate costume design, the production centers on rhythmic movement and dynamic camera work to define the brand's latest creative outing.
Style
Horizontal, Commercial, Action, Saturated, Warm
Industries
Beverages
Color
Royal Blue
Pure White
Background
Gradient
Context
TVC / TV Commercial
Associated creatives
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