Cadillac: On Purpose
Brand
Date
Jul 2025
Description
Cadillac presents On Purpose, a commercial exploration of the synergy between automotive innovation and artistic expression. The film follows an electric SUV navigating coastal and desert terrain, contrasted with intimate sequences of a female artist at work within a sunlit studio. Produced by Local Boy, the project utilizes cinematic, live-action techniques to bridge the gap between mobility and creativity. Natural light and warm, sunset-hued color palettes define the visual landscape, emphasizing the vehicle's illuminated design elements and the tactile nature of the studio setting.
Style
Horizontal, Commercial, Cinematic, Warm
Techniques
Natural light
Industries
Color
Navy
Silver
Context
TVC / TV Commercial
Associated creatives
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