Cadillac
Team 2026 Livery Reveal | The Mission Begins - Super Bowl 26
Brand
Date
Feb 2026
Description
Cadillac marks its entry into Formula 1 with this campaign, unveiling the team livery through a blend of engineering imagery and desert-inspired cinematic sequences. The project, led by agency Translation, explores the technical precision behind the launch, contrasting the focused atmosphere of design studios with expansive outdoor environments. Produced by magna studios, the visual narrative utilizes a mix of live-action technique and 3D render/CGI to depict the car in an exploded view. Untold Studios handled the post-production and VFX, layering cool blue studio tones with the warm golden hour light captured across the desert landscapes.
Style
Horizontal, Cinematic, Warm
Industries
Motorsport
Color
Jet Black
Background
Desert
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