Cadillac: Cadillac LYRIQ - ScissorHandsFree
Brand
Date
Feb 2021
Description
Cadillac leans into cinematic storytelling with the LYRIQ ScissorHandsFree campaign. Directed by O Positive, the project centers on a narrative featuring a character navigating daily life, framed by stylized interior domestic settings and public transport sequences. The commercial utilizes live-action technique and dramatic cinematic lighting to maintain a clean visual identity. Post-production and VFX were handled by Framestore and Mack Cut, with sound design and music provided by Yessian Music. Creative development for the project was led by Leo Burnett Detroit.
Style
Horizontal, Cinematic, Clean
Industries
Color
Medium Grey
Jet Black
Off-White
Background
Kitchen
Context
TVC / TV Commercial
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