C Spire: Deepfake the Super Bowl.
Brand
Date
Feb 2026
Description
C Spire explores the implications of artificial intelligence and digital authenticity in this commercial campaign, titled Deepfake the Super Bowl. The spot features a series of portraits and professional interviews set against a dark background, addressing the intersection of modern telecommunications and security. The project employs a monochrome palette and cinematic lighting to focus on individual subjects. Through live-action technique, the film highlights details in character and attire, maintaining a serious tone throughout the production. Creative agency Lewis led the development of the project.
Style
Horizontal, Monochrome
Industries
Background
Black Seamless
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