C Spire
Deepfake the Super Bowl.
Brand
ProjectDeepfake the Super Bowl.
Date
Feb 2026
Description
C Spire explores the complexities of digital security in this commercial spot, Deepfake the Super Bowl. The project examines the role of artificial intelligence within the modern telecommunications landscape through a series of focused, high-contrast portraits. Executed in monochrome, the film utilizes dramatic cinematic lighting to frame its subjects against a stark black background. The work, created by agency Lewis, leans into a live-action technique to present its narrative on authenticity and modern communications.
Style
Horizontal, Monochrome
Industries
Telecommunications
Background
Black Seamless
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