Butternut Box
Don't Feed Me This Way
Brand
ProjectDon't Feed Me This Way
Date
Jan 2025
Description
Butternut Box explores pet nutrition in their latest campaign, Don't Feed Me This Way. The film pivots from the daily routine of a dog to the preparation of fresh food, utilizing a warm, character-driven visual narrative to highlight the brand's approach to pet diet. Produced by Tinderflint with creative direction from the agency Brothers & Sisters, the work leans into a playful live-action technique. The production also features post-production by Black Kite and sound design from No.8ldn, balancing a rhythmic pace with intimate close-ups of food preparation.
Style
Horizontal, Commercial, playful, Warm
Industries
CPG / Packaged Food
Color
Camel
Golden Yellow
Background
Hallway
Context
TVC / TV Commercial
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