Butternut Box: Don't Feed Me This Way
Brand
Date
Jan 2025
Description
Butternut Box explores the intersection of pet nutrition and household care in 'Don't Feed Me This Way.' The campaign leans into a playful, character-driven narrative, juxtaposing a dog’s anticipation at mealtime with the tactile preparation of fresh ingredients. The commercial utilizes a warm visual palette and live-action technique to center the brand’s messaging within a domestic setting. Creative execution was led by agency Brothers & Sisters, with production support from Tinderflint, post-production by Black Kite, and sound design by No.8ldn.
Style
Horizontal, Commercial, playful, Warm
Industries
Color
Camel
Golden Yellow
Background
Hallway
Context
TVC / TV Commercial
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