Burger & Lobster: Brand Identity

Feb 2023

This brand identity project for restaurant group Burger & Lobster delivers a high-concept visual system defined by bold color blocking, playful typography, and surrealist still life imagery. The work establishes a cohesive commercial aesthetic that bridges food photography with fashion-forward styling and graphic art, utilizing saturated palettes to create distinct visual impact across print, digital, and social media platforms. Developed to emphasize a vibrant, tactile experience, the identity incorporates minimalist compositions and clean, high-contrast studio lighting. The brand presence is anchored by unique motion graphics and animated illustrations that translate the restaurant's personality into digital mockups and outdoor signage applications. The visual language features consistent typography rules and a curated palette that balances high-end photography with whimsical elements. Creative development was led by Forty Eight Point One, responsible for the graphic design, with bespoke illustration work contributed by Lauréne Bolgio.

Commercial, Clean, Vertical

Solid Colour

Advertising Campaign