Burger & Lobster

Feb 2023

This brand identity project for Burger & Lobster establishes a high-contrast visual language that leans into surrealist imagery and bold graphic design. The execution pairs refined still life photography with playful, high-concept art direction, replacing traditional dining visuals with saturated color blocking and tactile elements like pearls, vintage records, and statement jewelry. The identity system relies on consistent typography and minimalist composition to unify diverse assets, from digital mockups and social media grids to print collateral and motion graphics. The project integrates clean editorial photography with illustrative elements, maintaining a polished yet irreverent aesthetic across all brand touchpoints. Forty Eight Point One provided graphic design for the system, with supporting illustrations contributed by Lauréne Bolgio.

Commercial, Clean, Vertical

Restaurants

Solid Colour

Advertising Campaign