Burger King: Your Way, But Better
Brand
Date
Jun 2022
Description
Burger King explores the transition toward natural ingredient profiles in the 'Your Way, But Better' project. The film shifts focus from synthetic chemical additives to a simplified, transparent formulation process. Employing a clean, studio-lit aesthetic and live-action technique, the production highlights the removal of artificial food colors. The narrative moves through a laboratory environment before transitioning to an artistic exploration of ingredient components, utilizing documentary-style framing to present the brand's shift in food standards.
Style
Documentary, Horizontal, Clean
Techniques
Natural light
Industries
Color
Golden Yellow
Scarlet
Background
Medical Clinic
Context
Advertising Campaign
Associated creatives
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