Burger King: Whopper Detour
Brand
Date
Feb 2024
Description
Burger King promotes its Whopper Detour campaign through a series of commercial spots that lean into humorous live-action storytelling. The project documents the interaction between customers and staff at drive-thru windows, highlighting the promotional one-cent offer for the signature menu item. Produced by DOMO, the campaign utilizes a clean visual aesthetic set against bright, everyday outdoor environments. The execution features sharp digital typography overlays to communicate the limited-time nature of the promotion across a standard horizontal format.
Style
Humorous, Horizontal, Commercial, Clean
Industries
Background
Street
Context
Advertising Campaign, TVC / TV Commercial
Associated creatives
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