Burger King: The Call
Brand
Date
Oct 2023
Description
Burger King’s 'The Call' presents a suspenseful campaign that channels the aesthetic of a cinematic thriller. Developed by Dentsu Creative US with production from Wild Gift, the film utilizes a low-key lighting approach and dramatic colour grading to establish a tense atmosphere throughout the narrative. The project features a live-action technique, focusing on a character reacting to an unknown caller within a dimly lit setting. Rapid cuts and rhythmic editing drive the pacing, grounding the work in a moody, high-contrast visual style.
Style
Horizontal, Cinematic, Moody
Techniques
Low-key / chiaroscuro
Industries
Color
Jet Black
Crimson
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
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