Burger King leans into the true-crime genre for this Halloween-themed brand campaign, titled Summon the King. The project blends modern digital storytelling with a retro security camera aesthetic, utilizing raw, live-action footage contrasted against a contemporary podcast studio setting.
The film features two hosts discussing a supernatural encounter captured on camera in Puerto Rico. The execution pairs cinematic visual effects with bold graphic overlays to bridge the gap between vintage lo-fi recording and high-definition production. Creative development was led by de la Cruz and Unicorn Games, with production managed by Garage Films and post-production and VFX handled by Flavio Dragoset.
