Burger King: Summon the king

Brand

Date

Aug 2025

Description

Burger King leans into the true-crime genre for this Halloween-themed brand campaign, titled Summon the King. The project blends modern digital storytelling with a retro security camera aesthetic, utilizing raw, live-action footage contrasted against a contemporary podcast studio setting. The film features two hosts discussing a supernatural encounter captured on camera in Puerto Rico. The execution pairs cinematic visual effects with bold graphic overlays to bridge the gap between vintage lo-fi recording and high-definition production. Creative development was led by de la Cruz and Unicorn Games, with production managed by Garage Films and post-production and VFX handled by Flavio Dragoset.

Style

Horizontal, Commercial, Cinematic, Raw

Techniques

VFX / visual effects

Industries

Fast Food

Color

Jet Black

Crimson

Background

Office

Context