Burger King: Steve Aoki VMAs 2023
Brand
Date
Sep 2023
Description
Burger King taps DJ and producer Steve Aoki for this commercial spot, bringing a high-energy domestic aesthetic to the forefront of the brand's fast food identity. The campaign, developed by Paramount Brand Studio and produced by Fela, centers on Aoki within his personal creative space, mixing studio production equipment with playful, brand-integrated elements. The execution relies on live-action techniques blended with VFX, managed by a team including STUCK IN MOTION, Glassworks, and Cameo FX. The result is a clean, visually dynamic sequence that maintains a light, natural feel while leaning into stylized visual effects to elevate the narrative.
Style
Horizontal, Commercial, Clean
Techniques
VFX / visual effects
Industries
Color
Jet Black
Off-White
Chocolate
Background
Living Room
Context
TVC / TV Commercial
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