Burger King: Latto x MTV VMAs
Brand
Date
Sep 2023
Description
Burger King taps into music culture with this commercial spot featuring Latto, created in collaboration with the MTV VMAs. Directed by STUCK IN MOTION, the project uses a cinematic, live-action technique to bridge high-fantasy aesthetics and grounded, urban vignettes. The film transitions across varied, meticulously styled environments, ranging from a topiary-filled palace garden to a classic barbershop setting. Through warm color grading and controlled lighting, the production creates a high-contrast visual identity that shifts between regal portraiture and energetic, sunlit sequences.
Style
Horizontal, Cinematic, Warm
Industries
Context
TVC / TV Commercial
Associated creatives
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