Burger King: Hero
Brand
Date
Sep 2020
Description
Burger King’s 'Hero' campaign presents a surreal visual narrative, blending live-action technique with 3D render and CGI elements to craft an imaginative brand sequence. The film centers on a young performer set against a vibrant green pasture, transitioning into an ethereal space-bound environment defined by pink clouds and floating mechanical rigs. Produced with creative input from Partizan USA and We Believers, the spot utilizes a cinematic approach to construct its stylized, whimsical world. The production integrates music and sound design to anchor the visuals throughout the shifting environmental scenes.
Style
Horizontal, Cinematic, Warm
Techniques
3D render / CGI
Industries
Color
Pure White
Background
3D Rendered Scene
Context
Advertising Campaign, Music Video
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