Burger King: Feel Your Way
Brand
Date
Sep 2019
Description
Burger King’s 'Feel Your Way' campaign navigates emotional vulnerability through a series of candid, observational vignettes. Eschewing high-gloss production for a grounded approach, the film centers on intimate performances set within private and institutional spaces. Captured through live-action technique and characterized by a grainy, cinematic aesthetic, the cinematography relies on natural light to maintain a reflective tone. The project was developed by agency MullenLowe US, with production handled by M ss ng P eces, post-production by MPC LA, and sound design contributions from Sound Lounge and BUTTER Music and Sound.
Style
Horizontal, Cinematic, Grainy, Clean
Techniques
Natural light
Industries
Color
Beige
Charcoal
Background
Bedroom
Context
TVC / TV Commercial
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