Burger King: Burger King, Delivery in the Fast Lane
Brand
Date
May 2022
Description
Burger King explores urban convenience in this commercial campaign, 'Delivery in the Fast Lane.' The film tracks the brand's mascot navigating city traffic on a moped, highlighting a rapid trip to a drive-thru for a meal collection. The production, developed in collaboration with MullenLowe Global and Hungry Man UK, utilizes live-action techniques to capture the movement through dense urban environments. The work maintains a consistent aesthetic through bright, warm lighting and dynamic horizontal framing throughout the narrative.
Style
Horizontal, Commercial, Action, Warm
Industries
Color
Burgundy
Pure White
Background
Street
Context
TVC / TV Commercial
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