Burger King: Burger King “Cows Menu”
Brand
Date
Aug 2020
Description
Burger King’s “Cows Menu” campaign is a musical commercial spot that balances whimsical art direction with ecological messaging. The film features a central performance from a young boy in a rhinestone cowboy outfit, playing guitar against a stylized pastoral backdrop. Produced by Partizan USA with creative work by We Believers, the spot uses vibrant studio lighting and crisp live-action techniques to build its saturated aesthetic. The project utilizes VFX by The Mill London and original music by Pickle Music to integrate the mechanical elements into the scene, with final editing provided by Final Cut London.
Style
Horizontal, Commercial, Warm
Industries
Color
Pure White
Lime
Background
Set-dressed
Context
TVC / TV Commercial
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