Burger King: Bundles of Joy
Brand
Date
Apr 2025
Description
Burger King's Bundles of Joy advertisement adopts a documentary-style approach to capture the raw, candid moments of expectant mothers within clinical hospital maternity wards. The commercial presents a montage of diverse experiences during labor and preparation, favoring observational framing over traditional product-focused staging. The project was developed through a collaboration between BBH London and production house Magna Studios. The final edit utilizes a live-action technique to maintain a grounded atmosphere, while post-production, including VFX and sound design, was handled by the team at STITCH London and ELMNTL.
Style
Documentary, Vertical, Commercial, Clean
Industries
Background
Hotel Room
Context
TVC / TV Commercial
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