Burger King: "Crown Your Way"
Brand
Date
May 2023
Description
Burger King’s 'Crown Your Way' campaign introduces a reimagined take on the brand’s iconic paper crown, featuring a structural design inspired by an afro pick. The project leans into a nostalgic visual language, utilizing a warm, cinematic color palette and grainy texture to anchor the aesthetic. The commercial, filmed in a studio setting, highlights individual subjects interacting with the crown through a lens of live-action technique and analogue film-style treatments. Post-production and VFX were managed by Studio Feather, integrating Portuguese-language overlays to communicate the brand message.
Style
Horizontal, Commercial, Warm, Grainy, Nostalgic
Techniques
Analogue / film
Industries
Color
Golden Yellow
Crimson
Background
Set-dressed
Context
TVC / TV Commercial
Associated creatives
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