Burberry

Feb 2025

Burberry captures the quintessential spirit of its heritage in the It’s Always Burberry Weather: London in Love 2025 campaign. Under the creative direction of Daniel Lee, the project serves as a sophisticated love letter to the city, blending luxury fashion with the unpredictable, atmospheric beauty of the British climate. Through a series of cinematic portraits, the campaign leans into a grounded, editorial aesthetic that balances high-fashion rigor with candid, everyday moments. The imagery employs a deliberate mix of techniques, from the raw intensity of flash photography to the soft, diffused glow of natural light, ensuring every frame feels both curated and alive. Shot against the backdrop of iconic London streets and classic residential architecture, the campaign features an ensemble cast including Kate Winslet, Naomi Campbell, Nicholas Hoult, Liu Wen, and David Gandy. The narrative weaves together the textures of signature trench coats and check patterns with unconventional elements like medieval knight armor, creating a striking visual contrast that feels both timeless and modern. The execution relies on a cinematic lens to frame the interplay of rain, snow, and urban light, highlighting the functional elegance of the garments. With its focus on composition and texture, this collection channels a moody, reflective quality, positioning Burberry as an enduring companion to the unpredictable rhythms of life in the capital, while maintaining the brand's sharp, contemporary identity.

Editorial, Editorial, Lifestyle, Lifestyle

Natural light

Luxury Fashion Houses, Fashion