Built
What the puff?! - Sour
Brand
ProjectWhat the puff?! - Sour
Date
May 2026
Description
Built leans into a high-energy aesthetic for this commercial campaign promoting their Sour Puff protein snacks. The project balances a playful tone with a juxtaposition of styles, blending whimsical 3D animation with high-octane live-action footage. The narrative opens in an imaginative, saturated fantasy landscape populated by animated marshmallow characters, before cutting to aerial footage of skydivers. The production utilizes vivid visual effects and a cinematic approach to highlight the brand's product range through a fast-paced, humorous lens.
Style
Humorous, Horizontal, Cinematic, Saturated, Warm
Techniques
Animation, VFX / visual effects
Industries
CPG / Packaged Food
Color
Sky Blue
Burnt Orange
Lemon
Background
Clear Sky
Context
TVC / TV Commercial
Associated creatives
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