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Built

What the puff?! - Sour
Brand
Built
ProjectWhat the puff?! - Sour
Date

May 2026

Description

Built promotes its Sour Puff snack range in this high-energy commercial featuring a blend of whimsical 3D animation and live-action aerial sequences. The spot channels a surreal, colourful aesthetic, transitioning from marshmallow characters in a fantasy sky to skydivers showcasing the product bars in mid-air. Creative direction by Marcus Thomas brings together these disparate elements through rapid-fire editing, saturated hues, and playful sound design. The project utilizes a hybrid production approach, pairing detailed VFX and animation with dynamic live-action cinematography to highlight the brand's protein snack offerings.

Style

Humorous, Horizontal, Cinematic, Saturated, Warm

Techniques

Animation, VFX / visual effects

Industries

CPG / Packaged Food

Color
Sky Blue
Burnt Orange
Lemon
Background

Clear Sky

Context

TVC / TV Commercial

Associated creatives

Marcus Thomas
Marcus ThomasAgency / Creative
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