Built promotes its Sour Puff snack range in this high-energy commercial featuring a blend of whimsical 3D animation and live-action aerial sequences. The spot channels a surreal, colourful aesthetic, transitioning from marshmallow characters in a fantasy sky to skydivers showcasing the product bars in mid-air.
Creative direction by Marcus Thomas brings together these disparate elements through rapid-fire editing, saturated hues, and playful sound design. The project utilizes a hybrid production approach, pairing detailed VFX and animation with dynamic live-action cinematography to highlight the brand's protein snack offerings.
