Built presents 'What the puff?!', a commercial campaign spotlighting the brand's Peanut Butter Cup. The narrative moves through a surreal animated landscape, utilizing whimsical characters and fluid transitions before grounding the product within a domestic, live-action setting.
The project bridges digital animation with traditional commercial filming to highlight the snack's packaging and nutritional information. Creative direction was led by Marcus Thomas, framing the product within a warm, inviting living room environment to emphasize its role in everyday family moments.
