Built: What the puff?! - Peanut Butter Cup
Brand
Date
May 2026
Description
Built presents 'What the puff?!', a commercial campaign spotlighting the brand's Peanut Butter Cup. The narrative moves through a surreal animated landscape, utilizing whimsical characters and fluid transitions before grounding the product within a domestic, live-action setting. The project bridges digital animation with traditional commercial filming to highlight the snack's packaging and nutritional information. Creative direction was led by Marcus Thomas, framing the product within a warm, inviting living room environment to emphasize its role in everyday family moments.
Style
Horizontal, Commercial, Warm, Polished
Techniques
Animation
Industries
CPG / Packaged Food
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
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