Built
What the puff?! - Peanut Butter Cup
Brand
Date
May 2026
Description
Built presents 'What the puff?!', a commercial spot promoting their Peanut Butter Cup. The project utilizes a blend of animation and live-action techniques to bridge a surreal, whimsical brand world with a relatable domestic setting. The narrative opens in a fantastical landscape defined by chocolate hills and peanut butter rivers, incorporating animated characters before transitioning into a live-action sequence. The film centers on the product, featuring close-up shots of the packaging alongside nutritional information in a warm, domestic environment. Creative direction for the campaign was provided by Marcus Thomas.
Style
Horizontal, Commercial, Warm, Polished
Techniques
Animation
Industries
CPG / Packaged Food
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
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