Budweiser: #tapeouthate
Brand
Date
Jan 2023
Description
Budweiser’s #tapeouthate initiative is a public awareness campaign addressing online abuse and racism faced by members of the Hockey Diversity Alliance. The film leverages a cinematic and moody aesthetic, capturing players in arena and locker room settings as they confront toxic digital interactions. Utilizing a desaturated palette and dramatic low-key lighting, the work centers on the lived experiences of athletes navigating harassment. The production relies on a live-action technique to ground the narrative in the realities of sports culture and social media influence.
Style
Horizontal, Cinematic, Moody, Desaturated
Industries
Color
Jet Black
Background
Sports Venue
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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