Budweiser #tapeouthate 2023

About

Budweiser presents the tapeouthate campaign video, highlighting real stories of online abuse, racism, and ignorance shared by members of the Hockey Diversity Alliance. The video features hockey players in a dimly lit arena and locker room settings, confronting toxic social media messages and direct messages. Cinematic low-key lighting and dramatic shadows emphasize the serious tone of the public awareness initiative. Players wear black hockey gear and athletic apparel while reviewing mobile phones displaying offensive messages.