The 'Feels Like' campaign for Buddig, created by agency Havas Chicago, positions the brand within the CPG and packaged food sector through a narrative-driven commercial spot. The project features a motorcyclist navigating an expansive rural landscape, capturing the ride with a deliberate focus on textures and atmospheric detail.
Produced by William McVay, the commercial employs a warm cinematic grading to emphasize the open road setting. The live-action technique leans into the solitary nature of the journey, punctuated by moments of quiet respite that center the product experience within the narrative.
