Buddig
Feels Like
Brand
ProjectFeels Like
Date
Jul 2026
Description
Buddig launches its 'Feels Like' commercial, a campaign that positions the brand within the CPG landscape through a narrative centered on the open road. The spot features a motorcyclist traversing a rural landscape, punctuated by detailed sequences of the rider and a passenger pausing to eat. Produced by William McVay with creative direction from Havas Chicago, the film utilizes live-action techniques to emphasize the environment. The project employs a warm cinematic grading to define the visual tone across the vast, expansive terrain.
Style
Horizontal, Commercial, Warm
Industries
CPG / Packaged Food
Color
Jet Black
Navy
Beige
Background
Road
Context
TVC / TV Commercial
Associated creatives
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