Buddig
Feels Like
Brand
ProjectFeels Like
Date
Jul 2026
Description
The 'Feels Like' campaign for Buddig serves as a narrative commercial spot produced by Havas Chicago. The project captures an atmospheric journey along an open rural highway, utilizing a live-action technique to ground the film in expansive, natural environments. With production led by William McVay, the piece follows a motorcyclist through a shifting landscape, punctuated by detailed close-ups of the subject and his surroundings. The film features a warm cinematic grading that draws focus to the textures of the apparel and the surrounding scenery.
Style
Horizontal, Commercial, Warm
Industries
CPG / Packaged Food
Color
Jet Black
Navy
Beige
Background
Road
Context
TVC / TV Commercial
Associated creatives
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