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Buddig: Feels Like

Brand
Date

Jul 2026

Description

The 'Feels Like' campaign for Buddig, created by agency Havas Chicago, positions the brand within the CPG and packaged food sector through a narrative-driven commercial spot. The project features a motorcyclist navigating an expansive rural landscape, capturing the ride with a deliberate focus on textures and atmospheric detail. Produced by William McVay, the commercial employs a warm cinematic grading to emphasize the open road setting. The live-action technique leans into the solitary nature of the journey, punctuated by moments of quiet respite that center the product experience within the narrative.

Style

Horizontal, Commercial, Warm

Color
Jet Black
Navy
Beige
Background

Road

Context

TVC / TV Commercial

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