Bud Light: Squeegee
Brand
Date
May 2023
Description
Bud Light presents 'Squeegee,' a product-focused commercial spotlighting the brand's signature refreshment. The spot utilizes a live-action technique to capture the condensation on a chilled bottle against a vibrant blue studio backdrop. With creative direction from Wieden+Kennedy New York, the film leans into a clean, minimal aesthetic. The action centers on the interaction between a squeegee tool and the glass surface, drawing focus to the product's chilled texture through a controlled, centered composition.
Style
Horizontal, Commercial, Clean
Industries
Color
Royal Blue
Chocolate
Background
White Seamless
Context
TVC / TV Commercial
Associated creatives
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