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Bud Light: Recline

Brand
Bud Light
Date

May 2023

Description

Bud Light’s 'Recline' commercial spot centers on high-energy macro cinematography, emphasizing the texture and freshness of the beverage. The piece captures the interaction between condensation and light through clean, fluid camera movements. The execution relies on high-speed capture to document the effervescence of the liquid in motion. Featuring a saturated color palette of deep blue and amber, the spot centers on the product itself with a refined visual approach that highlights the iconic bottle design. Creative direction and production for this project were led by Wieden+Kennedy New York, with representation by cake-factory.

Style

Horizontal, Commercial, Saturated, Clean

Techniques

Macro, High-speed / freeze, Slow motion

Industries
Alcoholic Beverages
Color
Navy
Espresso
Background

Solid Colour

Context

TVC / TV Commercial

Associated creatives

cake-factory
cake-factoryRepresentation / Agent
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