Bud Light: Complex
Brand
Date
May 2023
Description
Bud Light explores diverse presentation styles in this commercial spot titled Complex. The campaign leans into the visual details of beer service, highlighting an array of brews paired with fresh citrus, herbs, and unique garnishes across various settings. Produced by Wieden+Kennedy New York, the live-action commercial highlights the aesthetic variety of the brand’s offerings. The cinematography utilizes clean framing and polished lighting to accentuate the textures of the pours and the range of ingredients shown.
Style
Horizontal, Commercial, Clean
Industries
Color
Golden Yellow
Pure White
Background
Set-dressed
Context
TVC / TV Commercial
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.