Brooks Brothers Brooks Brothers 125 Years 2025 Campaign 2025

About

To mark its 125th anniversary, Brooks Brothers presents a new fashion campaign highlighting the heritage and craftsmanship of its signature button-down shirts. The visual narrative centres on the precision of garment construction, featuring close-up shots of stitching and collar details alongside studio portraiture. Photographer Stas Komarovski leads the visual execution, working with art director Patrick James Reilly and stylist Paul Frederick to maintain a clean, polished aesthetic. The project features actors Selma Blair and Hasan Minhaj, with set design by Bette Adams and grooming by hair stylist Leonardo Manetti and makeup artist Virginia Young. The editorial-style campaign uses live-action footage to showcase the collection's focus on material texture and classic design.