British GQ Cymru Am Byth! 2025

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Photographed by Brendan Freeman with styling by Angelo Mitakos for British GQ's 'Cymru Am Byth!' project, this editorial image captures a male model leaning against the open door of a vintage ice cream van. He holds and eats an ice cream cone while dressed in an olive green utility jacket, a pleated plaid kilt, dark socks, and brown leather hiking boots. The shoot takes place outdoors on a rocky pebble shoreline beneath clear daylight, with a server visible working inside the van.